When Four Loko does something, they do it to the EXTREME.
Four Loko’s new HARD SELTZER comes out today. And it’s 12% alcohol-by-volume which means it has around two-and-a-half times more alcohol than the popular hard seltzers like White Claw and Truly.
They’re only releasing one flavor today, Black Cherry, but more are coming soon.
Check out the full story here.